“The COVID-19 outbreak has raised the demand for cooking oil as part of the shift from dining out to cooking at home, which has accelerated the growth in the retail market of cooking oil. Consumers’ special attention to nutrients and tendency to switch between oil types indicates that brands should optimise their product portfolio by focusing on healthier oil types and offering upgraded versions of traditional oil types to meet the demand for trading up. The rising priority for healthy eating will see consumers continue to be more cautious about cooking oil consumption. It’s important for brands to cater their products to consumers’ changing cooking habits and build connections with healthy diets to promote consumption in healthier ways.”

- Roolee Lu, Research Analyst

This Report looks at the following areas:

This Report looks at consumers’ purchase and consumption habits of cooking oils, and their general attitudes towards and perceptions of cooking oils.

Mintel defines the cooking oil market as any oils which are used in food preparation derived from plants. This market covers packaged olive, sunflower seed, soybean, rapeseed, corn/maize (germ) and other cooking and edible oils. Market size is based on retail sales; market volume is based on tonnes of consumption.