France Electrical Goods Retailing Market Report 2020
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Providing the most comprehensive and up-to-date information and analysis of the Electrical Goods Retailing – France market, and the behaviours, preferences and habits of the consumer.
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Consumer spending on electricals in France is estimated to have increased by just 0.5% in 2019 to €28.3 billion (including VAT), a similar rate to 2018. The market is subject to downward pressure on prices, a key battleground in this sector. The specialist retail sector grew by an estimated 2%, to a total of €13 billion (excluding VAT) and has been growing its share of spending.
Within this some of the market-leading retailers have produced strong growth, but the voluntary/buying group segment, serving small independent retailers, has struggled and we have seen some structural changes. Online has changed the way people shop for electricals, but the leading chains have stayed ahead of the game, developing their omnichannel model, and increasing their share of spending as a result. Some are diversifying into the value-added goods and services sector, including insurance (eg smartphone protection plans) and the provision of repairs, as well as leveraging their store estate to provide a more attractive online offer (eg rapid fulfilment of orders) and to drive store footfall.
Written by Natalie Macmillan, a leading analyst in the Retail sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Our consumer research shows opportunities for retailers to make their stores more customer-friendly and experiential, to become somewhere where shoppers can access advice and try out new technologies in fun and exciting new ways. Consumers are driven by price, but not in isolation, suggesting that retailers offering an engaging in-store environment, with added extras, such as repairs and warranties, can capitalise on their store network, at the same time integrating it with best practice onlin Natalie Macmillan
Senior European Retail Analyst
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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.