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Better for You Snacking - US - December 2019
Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

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Better for You Snacking - US - December 2019
Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Market Perspective
Market Factors

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Better for You Snacking - US - December 2019
Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Snacking Habits
Attributes Associated with Snacks
Healthy Snacking Motivations
Snack Types Eaten
Healthy Snack Attributes
Snack Purchasing Behaviors
Snack Brand Positioning
Food and Drink Consumer Segmentation

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Better for You Snacking - US - December 2019
Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Players – What You Need to Know
What’s Working
What’s Struggling
What to Watch

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Better for You Snacking - US - December 2019
Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – The Consumer
Search

What you need to know

Consumers are increasingly living on-the-go lifestyles where a quick snack can be a better fit than a sit-down meal. And with many adults looking to improve their health through diet, there is a solid market for healthier, more nutritious snacks. This report examines the better-for-you snack trend, looking in depth at market alternatives and consumer behavior and attitudes to uncover potential opportunities in this growing sector.

Definition

This Report assesses consumer attitudes and behaviors regarding snack food products positioned as healthy or better for you.

This Report builds on the analysis in Mintel’s Better for You Snacks – US, September 2018, Better-for-You Snacks – US, September 2017 and Better-for-You Snacks – US, September 2016.

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