What you need to know

Consumers are increasingly living on-the-go lifestyles where a quick snack can be a better fit than a sit-down meal. And with many adults looking to improve their health through diet, there is a solid market for healthier, more nutritious snacks. This report examines the better-for-you snack trend, looking in depth at market alternatives and consumer behavior and attitudes to uncover potential opportunities in this growing sector.


This Report assesses consumer attitudes and behaviors regarding snack food products positioned as healthy or better for you.

This Report builds on the analysis in Mintel’s Better for You Snacks – US, September 2018, Better-for-You Snacks – US, September 2017 and Better-for-You Snacks – US, September 2016.

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