What you need to know
The bedroom sector is intensely competitive thanks to broad distribution, the loudly heralded entrance of several direct-to-consumer businesses selling boxed mattresses plus the trend for consumer shopping migrating online. Market growth has been steady between 2013 and 2018, up 27% to £3,487 million, helped by growth in household numbers and improving consumer confidence. In 2019 we estimate that the market will grow by a further 3.4% to reach £3,604 million. In the five years from 2019-24 we forecast further growth of 20%, to reach £4,338 million, helped by demand for better storage and awareness of the importance of good quality sleep. Each of these key themes will encourage higher average transactions. People will increasingly want a tailored look to their rooms, with bedroom furniture with an individual style. Volumes of purchases will be helped by growth in household numbers, continued buoyancy of the housing market and consumers responding to industry publicity that they should replace their mattresses every seven years. ONS Retail Sales Monitor shows that 16% of all sales of household goods stores are online. More sales are likely to migrate online in the next five years, putting even more pressure on the profitability of bricks-and-mortar retailers.
Products covered in this Report
For the purposes of this Report, Mintel has used the following definitions:
The beds sector covers beds and mattresses and can be divided into the following segments:
Divans – complete beds that are usually sold as a unit or set, comprising mattress and base, often with storage drawers built into the base.
Bedsteads – bed frames, usually with a slatted base, designed to be used with a separate mattress (or mattresses).
Mattresses – includes spring mattresses that may be of open spring or pocket spring construction, and memory foam and latex.
Others – including bunk beds, futons, headboards, bed ends, waterbeds and adjustable beds.
The bedroom furniture sector refers to all non-upholstered furniture and can be segmented as follows:
Fitted bedroom furniture (either ready-made or self-assembly/flat-pack) including built-in wardrobe/drawer units and completely fitted bedrooms incorporating the bed as part of the unit.
Non-fitted/freestanding bedroom furniture (either ready-made or self-assembly/flat-pack) and including items such as wardrobes, chests of drawers, dressing tables and bedside tables.
This Report does not cover any furniture sold on contract for the non-domestic market (such as hotels and hospitals) and excludes second-hand and antique furniture.
