What you need to know
The moviegoing audience is stable but continues to be bombarded with increased competition in the entertainment space. Widely available and inexpensive in-home streaming services have lowered consumers’ expectations of what seeing a movie should cost. Investments in concessions, comfortable seating and new pricing models will only go so far to support the movie theater markets, as quality movies still need to flood multiplexes in order to make the experience worthwhile for the average consumer.
Definition
For the purposes of this Report, Mintel concentrates on commercial cinema venues. Festivals, army bases, museums, libraries, prisons, airlines, restaurants, cafes, and other venues that license films for profit are not included; only sites whose primary day-to-day function is the commercial display of cinema are considered.
Companies that own, lease, manage, or operate facilities for the day-to-day commercial display of films are the subject of this Report, and are referred to as “movie theaters.”
The term “moviegoer” is used throughout the Report to refer to adults aged 18+ who have visited a movie theater in the previous six months.
