What you need to know

While food and drink shoppers still view cooking at home from scratch as the standard for health, freshness and taste, they have an ever-widening array of shopping options to choose from for fresh meals. For food and drink retailers, the challenge and opportunity is to make cooking and eating fresh a little easier.

Definition

This Report examines consumer attitudes and behaviors toward shopping for food and drink and toward retail locations that sell food and drink for off-premise consumption in the US market.

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