Table of Contents
Executive summary
-
- The market
- Consumer spending
-
- Figure 1: Italy: annual percentage change in consumer spending on food and beverages, 2014-18
- Sector size and forecast
-
- Figure 2: Italy: food retailers, sales (ex VAT), 2014-19
- Channels of distribution
-
- Figure 3: Italy: estimated distribution of spending on food and beverages by channel, 2018
- Companies and brands
- Key metrics
- Market shares
-
- Figure 4: Italy: top 10 grocers’ shares of all food retailers’ sales, 2018
- Online
-
- Figure 5: Italy: Online purchasing in the last 12 months, 2009-18
- The consumer
- Who shops for groceries
- How they shop for groceries
-
- Figure 6: Italy: How they shop for groceries, June 2019
- Where they shop for groceries
-
- Figure 7: Italy: Where they shop for groceries, June 2019
- Attributes associated with different types of grocery retailer
-
- Figure 8: Italy: Attributes associated with different types of grocery retailers, June 2019
- What we think
Issues and insights
-
- Discounters set to capitalise on continued focus on value
- The facts
- The implications
- Can retailers unlock the online opportunity?
- The facts
- The implications
The market – What you need to know
-
- Spending on groceries falls as percentage of total
- Food retailers hold their share of retail sales
- Grocery retailers retain dominant share of spending on food and drink
Consumer spending
-
-
- Figure 9: Italy: Consumer spending on food, drink and tobacco (incl. VAT), 2014-19
-
Sector size and forecast
-
-
- Figure 10: Italy: Food retailers, sales (excl. VAT), 2014-19
-
- Figure 11: Italy: Food retailers, forecast sales (excl. VAT), 2019-24
-
Inflation
-
-
- Figure 12: Italy: Consumer prices * of food and drink, Annual % change, 2014-18
- Figure 13: Italy: Consumer prices* of food and drink, Annual % change, January 2018-September 2019
-
Channels of distribution
-
-
- Figure 14: Italy: Italy: estimated distribution of spending on food and beverages by channel, 2018
- Figure 15: Italy: Italy: estimated distribution of spending on food and beverages, 2014-18
-
Companies and brands – What you need to know
-
- Conad and Coop neck-and-neck but Conad set to forge ahead
- Leading players tighten their hold on the market
- Italy lags behind rest of Europe in terms of online grocery shopping
Leading players
-
- Conad neck and neck with Coop but set to push ahead with Auchan deal
- Coop Italia struggles
- Selex growth continues apace
- Esselunga growing but rate of growth is slowing
- Other operators
-
- Figure 16: Italy: Leading grocers, sales (excl. VAT), 2014-18
-
- Figure 17: Italy: Leading grocers, outlets, 2014-18
- Sales per outlet
-
- Figure 18: Italy: Leading grocers, Sales per outlet, 2015-18
Market shares
-
-
- Figure 19: Italy: Leading grocers’ shares of all food retailers’ sales, 2014-18
-
Online
-
- Online activity
-
- Figure 20: Italy: Household penetration of broadband internet, 2009-18
- Shopping online for food
-
- Figure 21: Italy: Online purchasing in the last 12 months, 2009-18
- Online grocery market size
- Leading online players
- Esselunga
- Conad
- Coop Italia
- Carrefour
- Amazon
The consumer – What you need to know
-
- Grocery shopping still done primarily by women
- Two-thirds of grocery shoppers always shop in-store
- Conad and Coop lead Esselunga for main shops
- Discounters score highly for secondary shopping
- Reality is better than perception for discounters
Who shops for groceries
-
-
- Figure 22: Italy: Who shops for groceries, June 2019
-
- Figure 23: Italy: Who shops for groceries, by gender, June 2019
-
How they shop for groceries
-
-
- Figure 24: Italy: How they shop for groceries, June 2019
-
- Figure 25: Italy: How they shop for groceries, by gender, June 2019
-
- Figure 26: Italy: How they shop for groceries, by age, June 2019
-
Where they shop for groceries
-
-
- Figure 27: Italy: Where they shop for groceries, net of responses, June 2019
-
- Figure 28: Italy: Where they shop for groceries, June 2019
- Customer profile
-
- Figure 29: Italy: where they shop for groceries, net of responses, by age and income, June 2019
-
- Figure 30: Italy: repertoire of grocery retailers used, June 2019
-
- Figure 31: Italy: repertoire of grocery retailers used, by grocery retailers shopped at, June 2019
-
- Figure 32: Italy: how they shop for groceries by grocery retailers where the most money is spent, June 2019
-
Attributes associated with different types of grocery retailer
-
-
- Figure 33: Italy: Attributes associated with different types of grocery retailer, June 2019
-
- Figure 34: Italy: Attributes associated with discounters, by grocery retailer where most money is spent, June 2019
-
Appendix – Data sources, abbreviations and supporting information
-
- Abbreviations
- Data sources
Aldi
-
- What we think
- Aldi to buy ‘Leader Price’ discounter from Casino
- Increasing transparency with a focus on sustainability
- Nord and Süd collaborate on own-brand sourcing
- Meeting individual market needs
- Aldi Nord evolving faster than ever
- Company background
- Company performance
-
- Figure 35: Aldi: estimated group sales performance, 2014-18
-
- Figure 36: Aldi: outlet data: 2014-18
- Retail offering
Auchan
-
- What we think
- Single brand transformation
- Auchan eyes €1.1 billion in savings by 2022
- New strategy involves concessions in hypermarkets
- Partnership with OMV for MyAuchan banner in Romania
- Where next?
- Company background
- Company performance
-
- Figure 37: Auchan: Group financial performance, 2014-18
-
- Figure 38: Auchan: Group outlet data, 2014-18
- Retail offering
Carrefour
-
- What we think
- Investing in the ‘Next’ concept to improve consumer experience
- Omnichannel strategy
- Local focus
- Sustainability is a focus
- Greater transparency from suppliers
- What next?
- Company background
- Company performance
-
- Figure 39: Carrefour: Group financial performance, 2014-18
-
- Figure 40: Carrefour: Group outlet data, 2014-18
- Figure 41: Carrefour: Number of stores by country, December 2018
- Figure 42: Carrefour (Europe): Outlet data, by format, 2014-18
- Retail offering
Rewe
-
- What we think
- Rewe looks to convenience segment
- Technology investments in product scanning, payments and traceability
- War on plastic continues
- eCommerce developments
- Company background
- Company performance
-
- Figure 43: Rewe: Group financial performance, 2014-18
-
- Figure 44: Rewe: Outlet data, 2014-18
- Retail offering
Schwarz Group (Lidl)
-
- What we think
- Lidl pushing online growth in more markets
- UK anticipates online launch
- Kaufland seeking a road to recovery
- Lidl opens smallest store
- Adapting to shopper trends
- Company background
- Company performance
-
- Figure 45: Schwarz Group: Group sales performance, 2014/15-2018/19
-
- Figure 46: Schwarz Group: Outlet data, 2014/15-2018/19
- Retail offering
Spar International
-
- What we think
- Maximising foodservice opportunities
- Positioned to capitalise on shopping locally and food provenance
- Checkout-free shopping with scan, pay and go
- Rollout of healthy food product ranges across European markets
- Tackling food waste and saving consumers money at the same time
- Company background
- Company performance
-
- Figure 47: Spar International: Selected Western Europe and Central & Eastern Europe retail sales, by country, 2014-18
-
- Figure 48: Spar International: Selected Western Europe and Central & Eastern Europe stores, by country, 2014-18
- Figure 49: Spar International: Selected Western Europe and Central & Eastern Europe retail sales area, 2014-18
- Retail offering
Back to top