Table of Contents
Introduction and Abbreviations
-
- Definitions
- Consumer research
- ACORN
- Abbreviations
Premier Insight
Summary of Key Report Findings
-
- A fantasy year at the box office
- The importance of popcorn
- More screens, less revenue
- The might of the multiplex
- Top five dominate
- Who visits?
- And how often?
- Odeon the favourite brand
- But brand loyalty is low
Market Factors
-
- Age trends
-
- Figure 1: Frequency of visits to cinema, by age, March 2004
- Figure 2: Population trends, by age, 2002-06
- Socio-economic structure
-
- Figure 3: Frequency of visits to cinema, by socio-economic group, March 2004
- Figure 4: Population trends, by socio-economic group, 2002-06
- PDI and consumer expenditure
-
- Figure 5: PDI and consumer expenditure, at current and constant prices, 1999-2009
- Must-see movies
-
- Figure 6: Top ten films at the UK box office, 2002 and 2003
-
- Figure 7: Top 20 UK films ever, up to March 2004
- The pre-recorded market
-
- Figure 8: The pre-recorded VHS video and DVD retail and rental market, by value and volume, 1998-2003
- Piracy
Market Size and Trends
-
-
- Figure 9: UK cinema market, 1999-2004
-
- Figure 10: Admissions per head and yield per admission of the UK cinema market, 1999-2004
- Trends in sites and screens
-
- Figure 11: Trends in UK cinema site and screen numbers, 1999-2003
- Figure 12: Average sales per screen and sales per site in UK cinema site and screen numbers, 1999-2003
- Cinema trends by region
-
- Figure 13: Trends in cinema screens, by region, 2001 and 2003
- Admissions by region
-
- Figure 14: Trends in cinema admissions, by region, 1999-2003
-
- Figure 15: Trends in cinema admissions per screen, by region, 2003
- Seasonal trends
-
- Figure 16: UK cinema monthly admissions, 2000-03
-
Market Segmentation
-
-
- Figure 17: UK cinema revenue breakdown, 2001-03
- Type of cinema
-
- Figure 18: Trends in UK cinema screens, by type, 1999-2003
- Multiplex cinemas
-
- Figure 19: The UK multiplex sector, 1999-2003
-
- Figure 20: The UK multiplex sector, by operator, December 2003
- Other and independent cinemas
-
- Figure 21: The UK other and independent cinema sector, 1999-2003
-
The Supply Structure
-
- Market share
-
- Figure 22: UK cinema market share, 2003
- Figure 23: UK cinema market share, turnover by site, 2003
- Cinema market by sites/screens
-
- Figure 24: Cinema operators in the UK, by number of sites and screens, December 2003
- Odeon
- Odeon customer profile
-
- Figure 25: Profile of those who have been to an Odeon cinema in the previous 12 months, by demographic sub-group, March 2004
- UGC Cinemas
- UGC customer profile
-
- Figure 26: Profile of those who have been to a UGC cinema in the previous 12 months, by demographic sub-group, March 2004
- Vue
- Vue customer profile
-
- Figure 27: Profile of those who have been to a VUE cinema in the previous 12 months, by demographic sub-group, March 2004
- UCI
- UCI customer profile
-
- Figure 28: Profile of those who have been to a UCI cinema in the previous 12 months, by demographic sub-group, March 2004
- Cineworld
- Cineworld customer profile
-
- Figure 29: Profile of those who have been to a Cineworld cinema in the previous 12 months, by demographic sub-group, March 2004
- Other operators
- Showcase Cinemas
- Showcase customer profile
-
- Figure 30: Profile of those who have been to a Showcase cinema in the previous 12 months, by demographic sub-group, March 2004
- Apollo Cinemas
- Picturehouse
- Reeltime Cinemas
- Ster Century
- The Screens
- Ward Anderson
- Profile of local independent or arthouse cinema customers
-
- Figure 31: Profile of those who have been to any other local independent or arthouse cinema in the previous 12 months (including Picturehouse), by demographic sub-group, March 2004
- A new concept?
Advertising and Promotion
-
-
- Figure 32: Main media expenditure, by highest-spending film distributors, 2002 and 2003
- Figure 33: Main media expenditure, by highest-spending UK cinema exhibitors, 2002 and 2003
-
- Figure 34: Type of media expenditure, by highest-spending UK film distributors and cinema exhibitors, 2003
- Campaigns
-
The Consumer
-
- Youth attendance
-
- Figure 35: Cinema visiting by youths aged 7-14, 2003
-
- Figure 36: Agreement with attitudes towards cinemas by children aged 7-14, by demographic sub-group, 2003
- Frequency of adult visits
-
- Figure 37: frequency of visits to cinema, 1996-2004
- Demographic analysis of cinema-goers and non-visitors
-
- Figure 38: Cinema-goers and non-visitors, by gender, age and socio-economic group, March 2004
-
- Figure 39: Cinema-goers and non-visitors, by detailed lifestage groups and presence of children, March 2004
-
- Figure 40: Cinema-goers and non-visitors, by marital and working status, car ownership, region and ACORN categories, March 2004
-
- Figure 41: Cinema-goers and non-visitors, by media, supermarket usage and commercial TV viewing, March 2004
- Demographic analysis of frequency of cinema visiting
-
- Figure 42: Frequency of visits to cinema, by gender, age and socio-economic group, March 2004
-
- Figure 43: Frequency of visits to cinema, by detailed lifestage groups and presence of children, March 2004
-
- Figure 44: Frequency of visits to cinema, by marital and working status, car ownership, region and ACORN categories, March 2004
-
- Figure 45: Frequency of visits to cinema, by media, supermarket usage and commercial TV viewing, March 2004
Consumer Attitudes and Targeting Opportunities
-
- Cinema brands visited in the past 12 months
-
- Figure 46: Cinemas visited in the past 12 months, March 2004
- Top cinema brands by demographic analysis
-
- Figure 47: Most popular cinemas visited in the past 12 months, by gender, age and socio-economic group, March 2004
-
- Figure 48: Most popular cinemas visited in the past 12 months, by detailed lifestage groups and presence of children, March 2004
-
- Figure 49: Most popular cinemas visited in the past 12 months, by marital and working status, car ownership, region and ACORN categories, March 2004
-
- Figure 50: Most popular cinemas visited in the past 12 months, by media, supermarket usage and commercial TV viewing, March 2004
- Frequency of visiting named cinemas
-
- Figure 51: Cinemas visited in the past 12 months, by frequency of visiting, March 2004
-
- Figure 52: Cinemas visited in the past 12 months, by other cinemas visited in the past 12 months, March 2004
- Cinema visits at multi-leisure parks by other leisure activities
-
- Figure 53: Most popular venues at multi-leisure parks, by number of other leisure venues desired, November 2003
- Attitudes towards cinemas
-
- Figure 54: Attitudes towards visiting the cinema, March 2004
- For full demographics, see The Consumer – Detailed Demographics
- Frequency of visiting by attitudes towards cinema
-
- Figure 55: Frequency of visiting, by attitudes towards visiting the cinema, March 2004
- Brand visited by attitudes towards cinemas
-
- Figure 56: Cinema brand, by attitudes towards visiting the cinema, March 2004
- Targeting opportunities
- Impulsives (34% of the sample or 16.6 million adults)
- Forward Planners (9% of the sample or 4.4 million adults)
- Weekend Movie Buffs (8% of the sample or 3.9 million adults)
- Snackers (18% of the sample or 8.8 million adults)
- Apathetics (31% of the sample or 15.1 million adults)
-
- Figure 57: Cinema target groups, by gender, age and socio-economic group, March 2004
-
- Figure 58: Cinema target groups, by detailed lifestage groups and presence of children, March 2004
-
- Figure 59: Cinema target groups, by marital and working status, region and ACORN categories, March 2004
-
- Figure 60: Cinema target groups, by media, supermarket usage and commercial TV viewing, March 2004
- Frequency of visits to cinema by target groups
-
- Figure 61: Frequency of visits to cinema, by cinema target groups, March 2004
- Cinemas visited in the past 12 months by target groups
-
- Figure 62: Cinemas visited in the past 12 months, by cinema target groups, March 2004
- Attitudes of the target groups
-
- Figure 63: Cinema target groups, by attitudes towards cinema, March 2004
- Optimum Target Groups
-
- Figure 64: CHAID analysis of selected cinema brands and types, March 2004
Consumer Attitudes Towards Cinemas – Detailed Demographics
-
- Most popular attitudes towards cinema by demographic analysis
-
- Figure 65: Most popular attitudes towards visiting the cinema, by gender, age and socio-economic group, March 2004
- Figure 66: Most popular attitudes towards visiting the cinema, by detailed lifestage groups and presence of children, March 2004
-
- Figure 67: Most popular attitudes towards visiting the cinema, by marital and working status, car ownership, region and ACORN categories, March 2004
-
- Figure 68: Most popular attitudes towards visiting the cinema, by media, supermarket usage and commercial TV viewing, March 2004
- Next most popular attitudes towards cinema by demographic analysis
-
- Figure 69: Next most popular attitudes towards visiting the cinema, by gender, age and socio-economic groups, March 2004
- Figure 70: Next most popular attitudes towards visiting the cinema, by detailed lifestage groups and presence of children, March 2004
-
- Figure 71: Next most popular attitudes towards visiting the cinema, by marital and working status, car ownership, region and ACORN categories, March 2004
-
- Figure 72: Next most popular attitudes towards visiting the cinema, by media, supermarket usage and commercial TV viewing, March 2004
The Future
-
- Targeting an ageing population
- Can sequels boost the market?
- Consolidation
- Brand definition and product mix
- The UK Film Council and digital technology
Forecast
-
-
- Figure 73: Forecast of the UK cinema market, by sector, 2004-09
- Figure 74: Forecast of the UK cinema market, by sector, 2004-09
- Factors incorporated
-
Back to top