Table of Contents
Executive Summary
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- The consumer
- One third of car owners don’t use in-car infotainment systems
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- Figure 1: Usage of connectivity systems, by generation, July 2019
- Android systems like CarLife and Android Auto beat iOS even among high-end car owners
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- Figure 2: Usage of connectivity systems, by car purchasing price, July 2019
- NEV car owners have higher usage of cars’ independent systems
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- Figure 3: Usage of connectivity systems, by car energy type, July 2019
- Mobile hotspot usage rate accounts for 70%
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- Figure 4: Choice of data service, July 2019
- Car owners who use independent systems are more likely to use free data from the car brand and pay extra for data
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- Figure 5: Choice of data service, by usage of connectivity system, July 2019
- Most free data package users switch to mobile hotspots after free data package expires after the first year
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- Figure 6: Choice of data service, by car ownership situation, July 2019
- Penetration rates of advanced functions still low for cars bought within the last three years
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- Figure 7: Usage rate and satisfaction level of connectivity functions, July 2019
- Voice recognition function is more favoured by females but sees lower satisfaction in lower tier cities
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- Figure 8: Usage rate and satisfaction level of connectivity functions – selected item, by selected demographics, July 2019
- Built-in app stores the future trend for infotainment systems due to higher satisfaction among young car owners
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- Figure 9: Usage rate and satisfaction level of connectivity functions – selected item, by car energy type, July 2019
- OTA system upgrade’s actual satisfaction is low for both fuel and NEV cars
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- Figure 10: Usage rate and satisfaction level of connectivity functions – selected item, by car energy type, July 2019
- Holistic in-car experience rather than pure driving experience is expected
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- Figure 11: Expected functions in the future, July 2019
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- Figure 12: Attitudes towards car connectivity – selected item, by city tiers, July 2019
- Male car owners are expecting easier driving, while females anticipate easier living
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- Figure 13: Expected functions in the future – selected item, by gender, July 2019
- Young car owners seek more self-indulgence while older car owners want cars to be a social platform
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- Figure 14: Expected functions in the future – selected item, by generation, July 2019
- Ideal price for car connectivity data service according to consumers
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- Figure 15: Price sensitivity – optimal price, July 2019
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- Figure 16: Price sensitivity – threshold prices, July 2019
- Household income has little impact on how much car owners are willing to pay for data service
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- Figure 17: Price sensitivity, by monthly household income, July 2019
- No obvious preference for a particular control method due to lack of killer functions
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- Figure 18: Attitudes towards car connectivity – selected item, by generation, July 2019
- NEV owners in lower tier cities care more about connectivity systems
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- Figure 19: Attitudes towards car connectivity – selected item, by city tiers, July 2019
- Car owners in tier two cities are more tolerant of imperfect connectivity systems
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- Figure 20: Attitudes towards car connectivity – selected item, by city tiers, July 2019
- What we think
Issues and Insights
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- A perceived holistic in-car solution led by autonomous driving
- The facts
- The implications
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- Figure 21: Bestune T77
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- Figure 22: WeChat on Changan CS75 Plus
- Figure 23: Sitech
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- Figure 24: Tesla Arcade
- Figure 25: Garmin and Mercedes
- Low tolerance toward unstable connectivity systems and high expectation of consistently extendable and upgradable functions
- The facts
- The implications
- Better affordability of 5G enables more application possibilities
- The facts
- The implications
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- Figure 26: 5G applications
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- Figure 27: Driverless with 5G
The Consumer – What You Need to Know
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- Most use infotainment systems through their smartphone, while one third of car owners don’t use them at all
- Penetration of advanced functions still low but satisfaction is high, especially among young car owners
- Holistic in-car experience rather than pure driving experience is expected
Usage of Connectivity System
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- One third car owners don’t use in-car infotainment systems
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- Figure 28: Usage of connectivity systems, by generation, July 2019
- Android systems like CarLife and Android Auto beat iOS even among high-end car owners
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- Figure 29: Usage of connectivity systems, by car purchasing price, July 2019
- iOS and independent systems more used in replacement cars
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- Figure 30: Market share of mobile brands in China
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- Figure 31: Usage of connectivity systems, by car ownership condition, July 2019
- NEV car owners have higher usage of cars’ independent systems
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- Figure 32: Usage of connectivity systems, by car energy type, July 2019
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- Figure 33: Infotainment system introductions from new energy brands
Choice of Data Service
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- Mobile hotspot usage rate accounts for 70%
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- Figure 34: Choice of data service, July 2019
- Car owners who use independent systems are more likely to use free data from car brands and pay extra for data
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- Figure 35: Choice of data service, by usage of connectivity system, July 2019
- Figure 36: Cadillac’s infotainment interface
- Most free data package users switch to mobile hotspots after free data package expires after a year
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- Figure 37: Choice of data service, by car ownership situation, July 2019
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- Figure 38: Roewe’s data service
Usage and Satisfaction of Connectivity Functions
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- Penetration of advanced functions still low for cars bought within the last three years
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- Figure 39: Usage rate and satisfaction level of connectivity functions, July 2019
- Screen projection suffers from low satisfaction due to high expectations
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- Figure 40: Attitudes towards car connectivity – selected item, by usage of connectivity system, July 2019
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- Figure 41: Baidu CarLife
- Voice recognition function is more favoured by females but sees less satisfaction in lower tier cities
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- Figure 42: Usage rate and satisfaction level of connectivity functions – selected item, by selected demographics, July 2019
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- Figure 43: iFlytek
- Built-in app stores the future trend for infotainment systems due to higher satisfaction among young car owners
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- Figure 44: Usage rate and satisfaction level of connectivity functions – selected item, by car energy type, July 2019
- OTA system upgrade’s actual satisfaction is low for both fuel and NEV cars
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- Figure 45: Usage rate and satisfaction level of connectivity functions – selected item, by car energy type, July 2019
Expected Functions in the Future
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- Holistic in-car experience rather than pure driving experience is expected
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- Figure 46: Expected functions in the future, July 2019
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- Figure 47: Attitudes towards car connectivity – selected item, by city tiers, July 2019
- Fully autonomous driving and voice assistant are more likely to attract infotainment system non-users
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- Figure 48: Expected functions in the future, by usage of connectivity system, July 2019
- Male car owners are expecting easier driving, while females anticipate easier living
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- Figure 49: Expected functions in the future – selected item, by gender, July 2019
- Young car owners seek more self-indulgence while older car owners want cars to be a social platform
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- Figure 50: Expected functions in the future – selected item, by generation, July 2019
Optimal Pricing for Car Connectivity Data Services
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- Methodology
- Ideal price for car connectivity data service according to consumers
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- Figure 51: Price sensitivity – optimal price, July 2019
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- Figure 52: Price sensitivity – threshold prices, July 2019
- Household income has little impact on how much car owners are willing to pay for data services
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- Figure 53: Price sensitivity, by monthly household income, July 2019
Attitudes towards Car Connectivity
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- No obvious preference for a particular control method due to lack of killer functions
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- Figure 54: Attitudes towards car connectivity – selected item, by generation, July 2019
- NEV owners in lower tier cities care more about connectivity systems
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- Figure 55: Attitudes towards car connectivity – selected item, by city tiers, July 2019
- Car owners in tier two cities are more tolerant of imperfect connectivity systems
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- Figure 56: Attitudes towards car connectivity – selected item, by city tiers, July 2019
Meet the Mintropolitans
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- Non-MinTs have higher usage of Android connectivity, while MinTs have higher usage of iOS and independent systems
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- Figure 57: Usage of connectivity systems, by consumer classification, July 2019
- An easy-to-use system is more important than brands to MinTs, but neither MinTs or non-MinTs would compromise on stability
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- Figure 58: Attitudes towards car connectivity – selected item, by consumer classification, July 2019
Appendix – Methodology and Abbreviations
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- Methodology
- Abbreviations
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