Omnichannel Retailing – China – December 2020
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“Omnichannel retailing enhances Chinese consumers’ shopping journey and experience, allowing them to navigate online and offline platforms to find the latest products and the best deals. Driven by technological and socioeconomic developments, many innovative retail formats with futuristic applications will emerge. However, in the near term, omnichannel retailers should focus on developing a consumer-centric experience. As omnichannel retailing involves many touchpoints to capture data that allow retailers to better serve their customers, creating a consistent customer experience across diverse channels will be a constant challenge. Technology will be used judiciously to enhance the shopping experience, and not marginalise the less digitally savvy population. Since omnichannel retailing will prevail in the future, businesses must ensure their services are user friendly, intuitive and inclusive for everyone.”
– Hui Tse Gan, Research Analyst
This report examines the following areas:
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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.