Purchasing Technology Products in Lower Tier Cities - China - December 2020
Purchasing Technology Products in Lower Tier Cities - China - December 2020

“Consumers from lower tier cities have high expectation on the enhancement of qualify of life brought by technology products, especially smart products. When purchasing technology products, they are more willing to combine offline product trial with recommendation from KOLs (Key Opinion Leaders), so as to have an in-depth understanding of new technological concepts and to balance the expectations of products at different price ranges rationally. Based on the understanding of ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Introduction to Lower Tier Cities in China

Consumer

Consumer

Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.

Sources of Technology-related Information: Base on Recommendation from KOLs and Value ‘Double Check’
Purchase Channels for Technology Products: Expect to Understand and Experience ‘Technology Value’
Needs for Choosing Technology Products: Huge Gap between Higher-end and Lower-end Products, While Configuration Becomes More Perceivable
Impressions of Technology Brands: The Opportunity for Brands to Make Consumers Aware of Brands’ Differences from Others Lies in Social Value
Consumption of Smart Home Devices: Desire Quality of Life to be Improved by Technology

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Abbreviations