Bakery: Incl Impact of COVID-19 - Brazil - December 2020
Bakery: Incl Impact of COVID-19 - Brazil - December 2020

“Brazil’s bakery products market has been positively affected by the COVID-19 pandemic, as even in the face of an economic crisis, consumers have continued to consume breads and baked goods. Healthiness is the main trend impacting the sector, generating opportunities for fortified products that contain added benefits and are free from ingredients that consumers have avoided. Brazilians in general remain worried about the risk of being exposed to the ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Market Drivers
Who’s Innovating?

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – What You Need to Know
Consumption of Sweet and Savory Cookies and Baked Goods
Consumption Occasions – before and after the COVID-19 outbreak
Behaviors about Baked Goods
Purchase Venue
Barriers to Consumption
Opinions on Sweet and Savory Cookies and Baked Goods

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Key Players – What You Need to Know
Market Share
Marketing Campaigns
Case Study

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Abbreviations
Appendix – Market Size and Market Share