Home Laundry Products: Incl Impact of COVID-19 - Brazil - October 2020
Home Laundry Products: Incl Impact of COVID-19 - Brazil - October 2020

“The COVID-19 pandemic has raised the importance of home laundry and brought a new desirable attribute: fabric disinfection. The category’s brands find a favorable scenario for innovations inspired by the cosmetic industry, helping consumers take care of their clothes and prolong their lifespan. Products in concentrated versions can stand out when communicating being good value for money and conscious consumption.”

– Amanda Caridad, Beauty & Personal Care Senior Analyst

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Market Drivers

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – What You Need to Know
Pet ownership
Laundry responsibility
Laundry Frequency
Purchase of Fabric Care Products
Most Important Attributes for Laundry Detergents
Most Important Attributes for Fabric Softeners
Laundry Routines
Attitudes toward Laundry and Fabric Care Products

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Key Players – What you need to know
Market Share
Marketing Campaigns and Actions
Who’s Innovating?
Case Study

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Abbreviations
Appendix – Market Size and Market Share