Yogurt: Incl Impact of COVID-19 - Brazil - October 2020
Yogurt: Incl Impact of COVID-19 - Brazil - October 2020

“The yogurt category, like other nonessential items in Brazilians’ shopping lists, will have to face a challenging market due to the economic crisis. Brands should try to offer more affordable options and invest in immunity and health claims in order to minimize the impact of the crisis on the category.”

– Laura Menegon, Food and Beverage Junior Analyst

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Factors That Will Influence the Market

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Market Share
Who Is Innovating?

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – What You Need to Know
Types of Yogurt Purchased
Yogurt Consumption Occasions
Important Attributes
Interest in Innovations
Consumption Habits
Impact of COVID-19 on the Yogurt Category

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Companies, Brands and Innovations – What You Need to Know
Campaigns and Marketing Actions
Case Studies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Abbreviations
Appendix – Market Size and Share