Beauty Influencers - China - December 2020
Beauty Influencers - China - December 2020

“As Chinese consumers’ purchase journeys become more complex, the influence landscape is also becoming fragmented. While traditional influencer marketing will remain important to drive brand awareness and sales, issues surrounding authenticity and diversity could signal future challenges. To alleviate these concerns, beauty campaigns could feature more real consumers to leverage word-of-mouth and peer-to-peer influence, while beauty brands could also create their own influencers to represent the personality of the brand ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information

The Market – Key Takeaways
Market Trends

Consumer

Consumer

Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.

The Consumer – Key Takeaways
Sources of Beauty Information
Trust in Different Information Sources
Most Important Product Information
Most Important Attributes of Beauty Bloggers
Perceptions of Beauty Brands and Beauty Bloggers
Interactions with Beauty Brands and Beauty Bloggers

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Methodology and Abbreviations