Car Purchasing Process - China - December 2020
Car Purchasing Process - China - December 2020

"Only less than 40% car owners purchase their cars within the original budgets, while the majority pay extra for better configuration or upper models on car purchase. Such willingness to upgrade stays strong, as over 70% of surveyed car-owners state that upgrading is essential for the next car even under the impact of COVID-19.

Meanwhile, with increasingly diversified models and options available, consumers find it more difficult to tell the ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
The Impact of COVID-19 on Car Purchasing Process
Issues and Insights

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information

The Market

Consumer

Consumer

Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.

The Consumer – What You Need to Know
Car Ownership
Consideration Process
Decisive Factors
Brand Impression on Different Channels
Brand Image
Upgrading Aspects
Car Purchasing Attitudes

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Methodology and Abbreviations