Sports among the Youth - China - December 2020
Sports among the Youth - China - December 2020

“While sports consumption was negatively affected by COVID-19 in the short term, we’re seeing recovery of the sports industry as social distancing rules relax. Holiday sports such as skiing/snowboarding and surfing, as the trendiest sports in young consumers’ eyes, are expected to boom after the pandemic is over as sports-themed travelling continues to prevail. In the meantime, the younger generations are embracing new media such as TikTok to ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information

Market Overview

Consumer

Consumer

Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.

The Consumer – What You Need to Know
Sports Participation
Niche Sports Participation and Interest
What is a Trendy Sport?
Ways of Watching Sports
Media Channel Usage for Sports Information
Interest in Sports IP Merchandise
Meet the Mintropolitans

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Methodology and Abbreviations