The Fitness Consumer - China - September 2020
The Fitness Consumer - China - September 2020

“The outbreak of COVID-19 has brought more opportunities to the fitness industry in China than challenges. Wellbeing, experience and technology will be the key consumer trend drivers. Consumers will look for fitness solutions in everything they do. Meanwhile the purpose of doing fitness activities is not just for physical wellbeing but also emotional management (eg escapism from pressure). At the same time, consumers will further rely on technology to understand ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information

Market Overview

Consumer

Consumer

Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.

The Consumer – What You Need to Know
Impact of COVID-19 on Sports Participation
Profile of different types of fitness consumers
Motivations for sports and fitness participation
Methods Taken to Achieve Fitness Goals
Sports Apparel/Footwear Brand Awareness and Penetration
Barriers to Working out at Home
Meet the Mintropolitans

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Methodology and Abbreviations