Health Supplements - China - December 2020
Health Supplements - China - December 2020

“Increasing health awareness and the corresponding investment in proactive healthcare will ensure the future growth of the health supplement market, particularly the subsegments trending in the time of COVID-19 (eg probiotics, vitamins). Future opportunities lie in targeting young consumers with interactive marketing education for TCM ingredients, upgrading products using drinking formats to convey both high effectiveness and better mouthfeel, as well as adopting a combination of topical and ingestible solutions ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information

The Market – What You Need to Know
Market Size and Forecast
Market Factors
Market Segmentation

Consumer

Consumer

Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.

The Consumer – What You Need to Know
Usage of Health Supplements
Reasons for Using Health Supplements
Preference in Format
Awareness of Edible Beauty Ingredients
Purchasing Channels
Attitudes towards Health Supplements
Meet the Mintropolitans

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Key Players – What You Need to Know
Market Share
Competitive Strategies
Trends and Innovations

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Market Size and Forecast
Appendix – Methodology and Abbreviations