“The COVID-19 outbreak has resulted in the shift from dining out to cooking and baking at home. Most young consumers aged 18-24, who used to bear less cooking responsibility, have stepped into the kitchen and kept their cooking habits in the post-COVID-19 period. Ready-to-cook products and compound seasoning packs could target at these rising cooking population who are more convenience-driven. Increasing importance of healthy eating also points out the market opportunity in offering better-for-you sauces and seasonings which promote cooking and dining in healthier ways. In addition, with many consumers treating home cooking and baking as a family or leisure activity, it’s important to focus on the fun and joyful experience when marketing cooking products and kitchen appliances.”

– Roolee Lu, Research Analyst

This Report explores consumers’ changing habits towards cooking and baking. Cooking and baking habits in this Report include who is more likely to cook and bake at home, cooking methods of different types of foods in different regions, learning interest towards different types of cuisines and baking activities. Consumers’ attitudes towards cooking and baking are also covered.