“The beauty service market in China has embraced a period of macro-environment changes with stricter regulation and more transparent information. Consumers’ demand has not been dampened by COVID-19, while they also need real proof in this result-driven market. The interest in technological innovation brings opportunity, while the involvement of online channels facilitates consumer education.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information
Market and Innovation – What You Need to Know
Market Overview
Market Factors
Consumer
Consumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
The Consumer – What You Need to Know
Trends in Usage of Beauty Services
Change in Spending
Reasons for Spending More
Factors of Effectiveness
Information Channel
Attitudes towards Beauty Services
Meet the Mintropolitans
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Competitive Strategies and Innovations
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Methodology and Abbreviations
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Highlight technology when competing with at-home beauty devices and skincare products
