“Market recovery has been supported by domestic local travel so far. The strong willingness to adopt various types of travel, including domestic and outbound, in the near future suggests robust demand for further recovery.

The travel market will become more consumer-driven after COVID-19. People want to experience quality travel. Though already emerging, consumers are more than before into personalisation of travel products. People always have leisure needs, but priorities for different types of leisure activities are evolving. Focusing on emotional wellbeing will help travel operators to secure more leisure time and budget allocation and motivate participation, particularly GenZ who are more vulnerable to the feeling of loneliness.”

– Saskia Zhao, Senior Research Analyst

This Report covers the following areas:

Market overview so far and recovery outlook

Future demand for various types of travel, including both domestic and outbound

Consumers’ future travel preferences, such as ways to travel (eg customised tours, group tours) and destinations

Attitudes towards travel budget and how to control travel spending

Key travel trends to watch in the post-COVID market