Impact of COVID-19 on Consumers' Leisure Time - China - August 2020
Impact of COVID-19 on Consumers' Leisure Time - China - August 2020

“COVID-19 hit more severely the out-of-home leisure segment than the in-home. In the near future, in-home leisure which includes many online activities will drive the sector’s recovery. The out-of-home segment, particularly entertainment activities, will find it difficult to return to pre-outbreak consumption levels. This is due to consumers’ prudence in leisure spending, and changing preferences towards leisure content and delivery format.

Leisure players and in particular offline entertainment operators ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information

The Market – What You Need to Know
Impact on the Market
Shifts in Consumers’ Attitudes and Behaviours
Future Outlook

Consumer

Consumer

Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.

The Consumer – What You Need to Know
In-Home Leisure Time Allocation
Out-of-Home Leisure Time Allocation
Drivers for Learning Knowledge and Skills in Leisure Time
Factors for Choosing In-City Leisure Venue
Travel Companions
Attitudes toward Leisure Activities
Meet the Mintropolitans

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Methodology and Abbreviations