Gut Health Management – China – August 2020
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“Consumers’ preference for holistic natural approaches drives growth for functional food and drink and presents challenges for supplements in the gut health management market. Opportunities lie in category expansion to offer various “better-for-gut health” food and drink choices (eg a mix of both healthy and indulgence options), as well as supplement innovation driven by more sophisticated product needs (eg new usage occasions, new formula interest). Furthermore, consumers’ rising attention on mental health, particularly after COVID-19, suggests investing in consumer education regarding the gut/brain connection could further drive the growth of the gut management market in the long term.”
– Catherine Liu, Research Analyst, 7 August 2020
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