Menu Insights - Tea Houses 1H - China - August 2020
Menu Insights - Tea Houses 1H - China - August 2020

“Escalating pressure to attract more consumers and from price mark-ups has slowed China’s tea drinks market in 2019. In addition, COVID-19 has also rocked the market, since the outbreak has adversely impacted consumers’ purchasing power and temporarily wiped out a few consumption occasions. In order to weather the outbreak, brands need to keep up with product innovation, especially in mixing ingredients providing satisfactory flavour and texture. Brands also need ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information

The Market – What You Need to Know
Market Size
Market Factors

Consumer

Consumer

Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.

The Consumer – What You Need to Know
Purchased Brands
Tea Shops’ Visiting Frequency
Tea Base Choice
Fruit Preference
Ingredient Perception
Meet the Mintropolitans

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Key Players – What You Need to Know
Market Share
Competitive Strategies
Who’s Innovating?
Brand Choice Factors

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Market Size
Appendix – Methodology and Abbreviations