Consumer Spending Sentiment - Q2 - China - August 2020
Consumer Spending Sentiment - Q2 - China - August 2020

“Driving domestic consumption will be key to China’s economic recovery in the second half of 2020. Mintel’s research shows consumer finances are not falling apart even though two thirds of people have experienced some loss of income after the outbreak. The traditional mindset of ‘spend within their means’ has proved to be ever more relevant to Chinese now.

Opportunities still exist for premium brands, especially in essential spendings ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information

COVID-19 China Context
State of the Economy

Consumer

Consumer

Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.

Impact of COVID-19 on Household Income
Current Financial Situation
Confidence in Future Finances
Financial Priorities
Factors Impacting Spending
Ways to Improve Finances

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Methodology and Abbreviations