Marketing to Pet Owners - China - July 2020
Marketing to Pet Owners - China - July 2020

“The outbreak of COVID-19 had less impact on the pet market, indeed the desire for pet companionship is even stronger. Owners’ love and care for their pets will remain unaffected by the virus, and the pet market is expected to continue to grow after consumers’ financial status stabilises.

Pets are no longer merely animals, but considered as friends and children. Owners are increasingly influenced by scientific knowledge and environmentally-friendly rearing ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
The Impact of COVID-19 on pet market
Issues and Insights

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information

The Market – What You Need to Know

Consumer

Consumer

Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.

The Consumer – What You Need to Know
Pet Owner Profile
Relationships and Attitudes Towards Pets
Spending on Pets
Pet-related Activities
Desirable Services
Information and Purchase Channel
Other Pet Owners

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Methodology and Abbreviations