Table of Contents
Executive Summary
-
- Market overview
- Top takeaways
- Niche demographics present opportunity for hair accessory brands
-
- Figure 1: Usage of hair accessories, by race and Hispanic origin, September 2019
- Fashion trends and influencer collaborations drive decorative hair accessory engagement
-
- Figure 2: Select behaviors toward decorative hair accessories, by age, September 2019
- Shower accessories with spa connotations resonate with consumers
-
- Figure 3: Bathing/shower accessories are relaxing, by gender, September 2019
- Bath and shower accessories with eco-intentions present opportunity
-
- Figure 4: Interest in eco-friendly soap and shower accessories – Any use or interest, September 2019
- Minimalism and anti-excess movements challenge BPC accessories
- Women seek cruelty-free makeup brushes
-
- Figure 5: Select makeup brush behaviors – I do this, by age, September 2019
- What it means
The Market – What You Need to Know
-
- Built-in applicator tools challenge makeup brushes
- Hair accessory usage mimics runway trends
- Anti-excess movements place pressure on BPC accessories
Market Perspective
-
- Consumers are sticking it to makeup brushes
-
- Figure 6: Consumers are sticking it to makeup brushes – video clip
- Figure 7: Interest in multitasking makeup innovations – Any use and any interest, September 2019
- Shower accessories offer opportunity to enhance self-care rituals
-
- Figure 8: Interest in bath accessories that help relax – Any use and any interest, September 2019
- Runway trends and VSCO girls influence hair accessory usage
Market Factors
-
- Anti-excess and minimalist trends disrupt beauty influencing
- Man hair, don’t care
Key Players – What You Need to Know
-
- Conair leads among MULO players
- Haircare accessories appeal to niche audiences
- Makeup brush brands see success with eco claims
- Consumers want more, while using less
Company and Brand Sales of Beauty and Personal Care Accessories
-
- Conair continues to dominate hair accessories, but competition increases
- Paris Presents and JA Cosmetics lead the makeup brush market, but struggle to grow
- Sales of beauty and personal care accessories by company
-
- Figure 9: Multi-outlet sales of beauty and personal care accessories, by leading companies, rolling 52 weeks 2018 and 2019
What’s Working
-
- JoJo’s Bows bolster market
-
- Figure 10: Multi-outlet sales of beauty and personal care accessories, by leading companies and brands, rolling 52 weeks 2018 and 2019
- Specialty hair accessories for Black women garner appeal
-
- Figure 11: Multi-outlet sales of select hair accessories, by companies and brands, rolling 52 weeks 2018 and 2019
- Brand spotlight: Grace Eleyae
- Functional alternatives to traditional hair staples drive growth
-
- Figure 12: MULO sales of invisibobble, 52 weeks ending September 8, 2019
- Spa qualities in bath products resonate with consumers
-
- Figure 13: Multi-outlet sales of select bath/body scrubbers/massagers, by companies and brands, rolling 52 weeks 2018 and 2019
What’s Struggling
-
- Legacy brands fail to meet trend-spectations
- Competition stagnates growth for mass makeup brush brands
What to Watch
-
- Disability inclusive BPC accessories
- Cleansing rituals do more, while using less
The Consumer – What You Need to Know
-
- Most consumers use basic bath accessories
- Younger women express interest in alternative hair accessories, Black women have niche preferences
- The majority of women use more than one makeup brush
- Mass retailers remain top shopping destination, but online and specialty retailers pick up speed
- Makeup brushes with cruelty-free claims are a must
- Trendy hair accessories are on the rise
- Bath and shower accessories are viewed as relaxing
- Shower accessories with water conservation claims spark interest
Usage of Bath and Shower Accessories
-
- Majority of consumers stick to the basics
-
- Figure 14: Usage of bath and shower accessories, September 2019
- Accessories with spa connotations appeal to women
- Exfoliation tools can fuel growth
- Implications could get hairy
-
- Figure 15: Usage of bath and shower accessories, by gender, September 2019
- Race influences product preference
-
- Figure 16: Usage of bath and shower accessories, by race and Hispanic origin, September 2019
Hair Accessories Usage
-
- Traditional hair accessories are most commonly used
-
- Figure 17: Usage of hair accessories, September 2019
- Women aged 18-34 seek alternative styles
-
- Figure 18: Usage of hair accessories, by age, September 2019
- Hispanics and Asian adults overindex for hair accessories, Black adults have niche preferences
-
- Figure 19: Usage of hair accessories, by race and Hispanic origin, September 2019
Makeup Accessories Usage
-
- Dry products require brush usage
-
- Figure 20: Usage of makeup brushes, September 2019
- Engagement swings high and low, but most consumers fall in the middle
-
- Figure 21: Repertoire analysis of makeup brush usage, September 2019
- Younger consumers drive engagement
-
- Figure 22: Usage of makeup brushes, by age, September 2019
- Black women use fewer makeup accessories
-
- Figure 23: Usage of makeup brushes, by race and Hispanic origin, September 2019
Retailers Shopped
-
- Mass merchandisers remain top shopping destination
-
- Figure 24: Retailers shopped, September 2019
- Online and specialty retailers pick up speed
-
- Figure 25: Retailers shopped, by year, September 2019 and April 2017
- Men shop where it is convenient, women prefer variety
-
- Figure 26: Retailers shopped, by gender, September 2019
- Shopping behaviors by age mirror usage
-
- Figure 27: Retailers shopped, by age, September 2019
- Hispanic consumers seek variety, Asian consumers seek quality
-
- Figure 28: Retailers shopped, by race and Hispanic origin, September 2019
Behaviors toward Makeup Brushes
-
- Most women wash their makeup brushes regularly
-
- Figure 29: Makeup brush behaviors, September 2019
- Cruelty-free claims are a must for makeup brush brands that promote on social media
-
- Figure 30: Behaviors toward makeup and decorative hair accessories – CHAID – Tree output, September 2019
-
- Figure 31: Behaviors toward makeup and decorative hair accessories – CHAID – Table output, September 2019
- Figure 32: Behaviors toward makeup and decorative hair accessories – CHAID – Table output, by age, September 2019
- Methodology
- Instagram and ethos are important to younger consumers
- Lifestage influences makeup brush behavior
-
- Figure 33: Makeup brush behaviors – I do this, by age, September 2019
- Asian and Hispanic consumers are highly engaged
-
- Figure 34: Makeup brush behaviors – I do this, by race and Hispanic origin, September 2019
Behaviors toward Decorative Hair Accessories
-
- Basic hair accessories are common, but trendy styles are on the rise
-
- Figure 35: Decorative hair accessories behaviors, September 2019
- Special events drive purchases for most age groups, but everyday events can spur interest
-
- Figure 36: Decorative hair accessories behavior – I do this, by age, September 2019
- Hispanic consumers drive engagement for decorative hair accessories
-
- Figure 37: Decorative hair accessories behavior – I do this, by race and Hispanic origin, September 2019
Attitudes toward Bathing and Traditional Hair Accessories
-
- Eco-friendly exfoliating tools could replace body scrubs
- Shower accessories offer added benefits
-
- Figure 38: Attitudes toward personal care accessories, September 2019
- Women focus on self-care, men seek functional benefits
-
- Figure 39: Attitudes toward personal care accessories, by gender, September 2019
- Regardless of age, most consumers feel similarly about shower accessories
-
- Figure 40: Attitudes toward personal care accessories, by age, September 2019
Usage and Interest in Innovations
-
- Water conservation innovations appeal to consumers
- Fashionable and functional hair accessories are in demand
-
- Figure 41: Usage and interest in innovations – Any use or interest, September 2019
- Women are interested in preventing makeup mistakes
-
- Figure 42: Usage and interest in innovations, September 2019
- Multifunctional makeup challenges usage of brushes
-
- Figure 43: Interest in multifunctional makeup and brushes, by age, September 2019
- Interest in innovations by race mirror product usage
-
- Figure 44: Interest in select innovations – Any use and any interest, by race and Hispanic origin, September 2019
Appendix – Data Sources and Abbreviations
-
- Data sources
- Sales data
- Consumer survey data
- Abbreviations and terms
- Abbreviations
- Terms
Back to top