Men's Attitudes toward Beauty and Personal Care: Incl Impact of COVID-19 - Brazil - August 2020
Men's Attitudes toward Beauty and Personal Care: Incl Impact of COVID-19 - Brazil - August 2020

“Brazilian men have a simple beauty and personal care routine, and have an interest in products that offer clinically proven benefits. Due to the COVID-19 pandemic, male consumers have adopted a more moderate usage habit, as their financial situation has been impacted by the economic recession. Male-specific cosmetics that offer beauty and personal care benefits could be explored beyond the makeup concept to attract more consumers.”

– Amanda Caridad, Beauty & ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Market Drivers

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – What You Need to Know
Purchase Responsibility
Haircare Products Used
Skincare Products Used
Haircare Products Usage Frequency
Skincare Products Usage Frequency
Purchasing Influencers
Concerns about Appearance
Interest in Cosmetics
Attitudes toward Beauty and Personal Care Products

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Key Players – What You Need to Know
Marketing Campaigns
Who’s Innovating?
Case Studies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Abbreviations