Attitudes towards Germs: Inc Impact of COVID-19 - UK - November 2020
Attitudes towards Germs: Inc Impact of COVID-19 - UK - November 2020

“The remarkable rise in sales of germ-killing cleaning products recorded in 2020 will be hard to replicate. However, COVID-19 offers brands new opportunities to appeal to consumers by catering for newly developed cleaning habits and tapping into the wellness trend to encourage consumers to see homecare routines as an extension of personal care ones. Although hygiene concerns will continue to drive purchases in the category in the short term, strengthened ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary
Issues and Insights

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

The Market – Key Takeaways
Market Size and Forecast
Market Segmentation
Channels to Market
Market Drivers

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – Key Takeaways
The Impact of COVID-19 on Consumer Behaviour
Usage of Germ-killing Cleaners around the House
Frequency of Usage of Germ-killing Cleaners
Important Product Features
Change in Behaviours since the COVID-19 Outbreak
Interest in Germ-killing Cleaning Product Concepts
Attitudes towards Germ-killing Cleaning Products

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Companies and Brands – Key Takeaways
Market Share
Launch Activity and Innovation
Advertising and Marketing Activity

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources, Abbreviations and Supporting Information