Ice Cream - China - August 2020
Ice Cream - China - August 2020

“The domestic ice cream market has benefited greatly from the expansion in cold-chain distribution, providing opportunities in redefining ice cream as a dessert suitable for in-home consumption through online channels. Modernized ice cream products may differentiate through inclusion of additional textures, distinctive and indulgent ingredients or use of authentic manufacturing methods which all contribute to a more premium image.”

– Annie Jiang, Research Analyst, Food and Drink

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information

The Market – What You Need to Know
Market Size and Forecast
Market Factors

Consumer

Consumer

Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.

The Consumer – What You Need to Know
Format Usage
Brand Penetration
Purchase Channels
Price Preference
Consumption Occasion
Ingredient preference
Meet the Mintropolitans

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Key Players – What You Need to Know
Market Share
Competitive Strategies
Who’s Innovating?

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Market Size and Forecast
Appendix – Methodology and Abbreviations