Clean Beauty - China - March 2020
Clean Beauty - China - March 2020

“Though gathering positive attitudes from consumers, further growth of clean beauty is likely to be hindered due to low awareness in China market and consumers’ cognitive ambiguity. This calls for brands’ efforts on consumer education on its differentiation from current organic/natural beauty concepts. On the other hand, consumers’ needs for clean beauty is mainly focusing on product safety and effectiveness as well, suggesting brands should respond to consumers’ expectation ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information

Market and Competition – What You Need to Know
Market Overview
Market Factors

Consumer

Consumer

Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.

The Consumer – What You Need to Know
Purchase Factors
Perception of Clean Beauty
Product Type Purchased
Clean Beauty Brands Purchased
Influential Factors of Clean Beauty Product Purchases
Attitude towards Clean Beauty Products
Meet the Mintropolitans

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Competitive Strategies
Who’s Innovating?

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Word Cloud in Mandarin
Appendix – Methodology and Abbreviations