Menu Insights - Regional Cuisines - China - February 2020
Menu Insights - Regional Cuisines - China - February 2020

“Most types of regional instant noodles have not reached the national market yet. Businesses could consider targeting travel occasions, collaborating with KOLs, and pushing their products on live streaming events to draw more attention and promote more sales. In regional cuisine restaurants, localisation needs to be about more than just offering regional dishes but also about telling consumers about what’s special about their cuisines. Businesses could tell these stories ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information

The Market – What You Need to Know
Market Drivers
Market Highlights

Consumer

Consumer

Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.

The Consumer – What You Need to Know
Regional Cuisine Adoption
Online Purchasing Behaviour
Taste Preferences
Preferred Methods of Localisation
Expectations towards Regional Cuisine Restaurants
Attitudes towards Regional Cuisines
Meet the Mintropolitans

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Methodology and Abbreviations