Free-from Foods - UK - February 2021
Free-from Foods - UK - February 2021

“There is a pressing need for free-from products to justify their prices and improve their value for money image amid more cautious spending habits. In the longer term, the pandemic’s acceleration of sustainability and health trends will support the market’s continued growth. However, brands will have to go the extra mile and prove their worth on both these fronts to stand out.”

- Emma Clifford, Associate Director – Food and ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

The Market – Key Takeaways
Market Size and Forecast
Market Segmentation
Market Drivers

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – Key Takeaways
Impact of COVID-19 on Consumer Behaviours
Avoidance of Food/Ingredients
Types of Free-from Products Bought/Eaten
Enticements to Buy a Free-from Food/Drink Product
Behaviours Relating to Free-from Food/Drink
Attitudes towards Free-from Food/Drink
Qualities Associated with Types of Free-from Food/drink

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Companies and Brands – Key Takeaways
Market Share
Launch Activity and Innovation
Advertising and Marketing Activity

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources, Abbreviations and Supporting Information
Appendix – Market Size and Forecast
Appendix – Launch Activity and Innovation