UK Cooking Sauces and Pasta Sauces Market Report 2020
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Providing the most comprehensive and up-to-date information and analysis of the UK Cooking Sauces and Pasta Sauces market, including the behaviours, preferences and habits of the consumer.
The cooking and pasta sauce market saw a boost in sales thanks to the COVID-19 pandemic, with the closure of foodservice venues seeing many consumers trying to recreate restaurant-quality cooked meals at home. There was a 19.2% rise in value sales for cooking and pasta sauces in 2020, with January lockdowns extending the period into 2021.
Even as lockdowns lift and foodservice venues reopen, there will be a long-term trend towards homeworking. This provides an opportunity to continue to market towards lunchtime sauce occasions. While the return to eating out occasions will see a decline in sales of 9.2% in the next 5 years, the continued worries over socialising will curb the dining-out market.
The main threat to the market going forward is the financial pressures and economic uncertainty coming out of the pandemic, with many having experienced a loss in income and job insecurity. With 50% of buyers currently consider price, price is going to become more of a factor in consumer choice.
This report covers the current situation of the cooking and pasta sauce market, as well as potential market opportunities for brands to help with the post-pandemic recovery. 64% of sauce buyers agree that homemade meals are a good alternative to restaurant food, potentially indicating more opportunities in the market for easy-to-use home-cooking sauces.
Read on to discover more details or take a look at all of our UK Food and Foodservice market research.
Sauces: Marinades, chilled sauces, ambient sauces, cook-in sauces, pour-over sauces, oven-bake sauces, dry sauces.
Brands: Mars (Dolmio, Uncle Ben’s), Premier Foods (Loyd Grossman, Sharwood’s, Homepride), Schwartz, Colman’s, Napolina, Ayam, Sainsbury’s, Patak’s, AB Foods, Sacla, Tesco, Wicked Kitchen, M&S, Slimming World, Fiesta Mesa, Capsicana, Les Moulins, Jamie Oliver, Cirio, Mutti, Filippo Berio.
Written by Amy Price, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The restrictions and lockdowns enacted to combat the spread of COVID-19 in 2020 have provided a boost to cooking and pasta sauces. The category has benefited from the edict to work from home, a reluctance to visit foodservice venues and people tightening their purse strings. The expected shift towards more homeworking long term will keep up sauce occasions going forward, providing a boost to the lunchtime occasion in particular.
Amy Price
Senior Food & Drink Analyst
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