White Spirits and RTDs - UK - March 2021
White Spirits and RTDs - UK - March 2021

“The COVID-19 outbreak boosted retail sales of white spirits and RTDs in 2020 but is likely to erode sales longer term by accelerating the alcohol moderation trend. Further NPD in lower calorie, low/non- alcoholic spirits alternatives would help companies to better appeal to the health-conscious. Products with experiential aspects would also help to create a more exciting image around low/non-alcoholic variants, which should encourage buying.”

more
Report Price:
£1995.00
|
$2693.85
|
€2245.17
Download:

Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

The Market – Key Takeaways
Market Size and Forecast
Market Segmentation
Channels to Market
Market Drivers

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – Key Takeaways
Impact of COVID-19 on Consumer Behaviour
Usage of White Spirits and RTDs
Interest in Innovation in White Spirits and RTDs
Behaviours Relating to White Spirits and RTDs
Attitudes towards White Spirits and RTDs
Qualities Associated with Selected Types of White Spirits and RTDs

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Companies and Brands – Key Takeaways
Market Share
Launch Activity and Innovation: White Spirits
Launch Activity and Innovation: RTDs
Launch Activity and Innovation: Low and No Alcohol
Advertising and Marketing Activity
Brand Research

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources, Abbreviations and Supporting Information
Appendix – Market Share
Appendix – Launch Activity and Innovation
Appendix – Advertising and Marketing Activity
Appendix – Usage of White Spirits and RTDs