Brazil Meat and Poultry Processed, Non-processed and Alternatives Market Report 2020
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Providing the most comprehensive and up-to-date information and analysis of the Meat and Poultry: Processed, Non-processed and Alternatives market, and the behaviours, preferences and habits of the consumer.
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This report covers all types of processed and unprocessed meat,
poultry, and meat alternatives, such as meat made of vegetables
and soy meat. Market size is less extensive, and it comprises only processed
meat and poultry sales through all retail channels, including online
sales. It is divided into three segments:
Excluded: Pet food, meat snacks, chilled plain whole, deboned or
portioned meat, meat alternatives.
Brazil’s meat market is expected to have a better performance in
2018 compared to 2017, but should decline in terms of volume
and grow in value only to recover inflation losses. The sector is
still being affected by the Operation Carne Fraca (or Operation
Weak Meat), an action enforced by the Brazilian federal police,
started on March 2017, which investigated some of the country’s
largest meat processing companies.
As a consequence, exports to important markets, such as China,
the United States, and the European Union, were temporarily
suspended, while in the domestic market there has been a drop in
consumption, as consumers demand more assurances regarding
the quality of the products they buy.
Written by Marina Pagel Ferreira, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Brazilian consumers have been more concerned about the quality and the brand of meat they buy, which is a result of the Operation Weak Meat, a police investigation into alleged corruption and tainted beef. As consumers have been more demanding, companies could invest in systems that track their productive chains and develop a more transparent relationship with customers.
Marina Pagel Ferreira
Food & Drink Analyst
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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.