Brazil Snacking Consumption Habits Market Report 2020
£ 3,265 (Excl.Tax)
Description
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Snacking Consumption Habits – Brazil market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
This Report explores snacking consumption habits to understand food and drinks’ aspects connected to this occasion. Snacks are any product consumers eat between meals or as a meal replacement.
All reports purchased from the Mintel Store now come with free access to our COVID-19 Global Insights Hub, allowing you to understand how industries and consumer behaviour is changing worldwide.
What does the COVID-19 Global Insights Hub give you access to?
- Over 450 pieces of research (with more published each week) addressing markets across the globe.
- Discover how people in countries at different stages of the crisis are adjusting to the ‘new normal’.
- Trending industries which have seen growth due to the changes in circumstance.
- Our latest consumer research surveys, allowing you to see customers views right now.
Expert analysis from a specialist in the field
Written by Ana Paula Gilsogamo, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The snack category has been driven to focus on healthy options, whether through legal regulations or consumer demand. It is important, however, to keep in mind that one of its primary functions is to be convenient, thus it is essential to think about formats that offer convenience and quick consumption anywhere. Brazilians consume various foods and drinks as a snack, which means several categories could gain space by developing formats that facilitate this type of consumption 
Ana Paula Gilsogamo
Food & Drink Analyst
Table of Contents
-
Overview
- Definition
-
Executive Summary
- Challenges
- The category has the challenge of increasing snacking frequency
- Figure 1: Snacking frequency – Brazil, December 2019
- Legal restrictions drive the category towards healthy options
- Opportunities
- There is space to combine healthy attributes and premium perception
- Convenient packaging can boost consumption of segments not positioned as a snack
- Figure 2: Snacks consumption – Brazil, December 2019
- Snacks that require refrigeration can invest in long-lasting options
- Indulgent and exclusive flavors appeal to Generation Z
- What we think
-
Market Drivers
- Anvisa set to ban trans fats by 2023
- New rules on nutritional labeling should impact the market
- Growing obesity affects Brazilians’ health
- Lack of time affects Brazilians’ physical and mental health
-
Key Players – What You Need to Know
- Brands invest in healthy options
- Organic snacks have space to grow linked to healthy perception
- Snickers “Hungerithm” generates a 67% increase in sales
-
Marketing Campaigns and Actions
- Nestlé launches organic chocolate range
- Figure 3: Nestlé Essentia – options with 55% and 70% cocoa retailed in 10 units of 60g
- Wickbold launches 100% whole-grain cookies
- Figure 4: Wickbold 100% Wholegrain Cookies
- Kopenhagen launches Soul Good chocolates focused on healthy options
- Figure 5: Kopenhagen Soul Good 70% Cocoa Tablet and Cat Tongue
- Flormel creates boxes aimed at consumers with dietary restrictions
- Figure 6: Flormel Lac Zero Box
- Cheetos bring customers to a party at Anitta’s house
- Figure 7: Cheetos campaign with Anitta
- Hersheys launches ‘HerShe’ campaign to promote female artists
- Figure 8: #HerSheGallery
- Nestlé launches organic chocolate range
-
Who’s Innovating?
- Organic snacks have space to grow, linked to healthy perception
- Figure 9: Launches of organic snacks – top 4 countries and Brazil, Jan 2017-Dec 2019
- Private labels have space to invest in the snacks category
- Figure 10: Launches of snacks, branded products vs private labels – Brazil and total, Jan 2017-Dec 2019
-
- Figure 11: Amazon Go ready-to-eat products
- Organic snacks have space to grow, linked to healthy perception
-
Case Studies
- Snickers “Hungerithm” results in a 67% increase in sales
- Figure 12: Hungerthim
- Figure 13: Hungerthim
- Foodstirs invests in small-sized ready-to-eat bakery products with healthy claims
- Snickers “Hungerithm” results in a 67% increase in sales
-
The Consumer – What You Need to Know
- There is space for fresh fruit and vegetables to invest in ready-to-eat formats
- Natural ingredients can boost the healthy and premium appeal
- Sweet spreads and salty snacks can use ingredients from a specific origin to gain premium perception
- Sweet cereal bars can highlight their natural ingredients
- Category can invest in healthy options for kids
-
Snacks Consumption and Snacking Frequency
- The category has the challenge of increasing snacking frequency
- Figure 14: Snacking frequency – Brazil, December 2019
-
- Figure 15: &Joy perfect mix range
- Bread, spreads and ingredients for sandwiches can boost consumption as a snack
- Figure 16: Snacks consumption – Brazil, December 2019
- There is space for fresh fruit and vegetables to invest in ready-to-eat formats
- The category has the challenge of increasing snacking frequency
-
Healthy snack attributes
- Natural ingredients can boost the healthy and premium appeal
- Figure 17: Healthy snack attributes – Brazil, December 2019
- Women are more likely to consider low carb snacks healthy
- Figure 18: Healthy snack attributes, by gender – Brazil, December 2019
- Consumers in the South-East region are more likely to consider low-fat snacks healthy
- Figure 19: Healthy snack attributes, by region – Brazil, December 2019
- Natural ingredients can boost the healthy and premium appeal
-
Premium/gourmet snack attributes
- Sweet spreads and salty snacks can use ingredients from a specific origin to gain premium perception
- Figure 20: Premium/gourmet snack attributes – Brazil, December 2019
- Attractive packaging and unique ingredients add premium perception to snacks
- Figure 21: Premium/gourmet snack attributes, by age groups – Brazil, December 2019
- Women are more likely to consider handmade snacks premium
- Figure 22: Premium/gourmet snack attributes, by gender – Brazil, December 2019
- Sweet spreads and salty snacks can use ingredients from a specific origin to gain premium perception
-
Snacking behaviors
- Snacks that require refrigeration can invest in long-lasting options
- Figure 23: Snacking behaviors – Brazil, December 2019
- Sweet cereal bars can highlight their natural ingredients
- Figure 24: Snacking behaviors, by consumers of sweet cereal bars – Brazil, December 2019
- Combining low content of fat, sugar, salt and calories can boost consumption among women aged 55+
- Figure 25: Snacking behaviors, by gender and age groups – Brazil, December 2019
- Snacks that require refrigeration can invest in long-lasting options
-
Snacking attitudes
- Meat snacks can invest in healthy claims
- Figure 26: Snacking attitudes, by consumption of savory snacks – Brazil, December 2019
-
- Figure 27: Wilde chicken chips
- Indulgent and exclusive flavors appeal to Generation Z
- Figure 28: Snacking attitudes, by generation – Brazil, December 2019
-
- Figure 29: KitKat Chocolatory exclusive products
- Category can invest in healthy options for kids
- Figure 30: Healthy snack attributes, by children’s age – Brazil, December 2019
- Meat snacks can invest in healthy claims
-
Appendix – Abbreviations
- Abbreviations
About the report
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Consumer
Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Data
Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
*databooks not available with UK B2B Industry reports.
Below is a sample report, understand what you are buying.
Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.
Trusted by companies. Big and small.
