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Better for you Eating Trends - US - November 2019
Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

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Better for you Eating Trends - US - November 2019
Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Market Perspective
Market Factors

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Better for you Eating Trends - US - November 2019
Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Eating Habits
Eating Behaviors
Healthy Eating Motivations
Usage of Prepared Foods
Opinions on Diet Trends
Healthy Eating Inspiration
Attitudes toward Healthy Eating

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Better for you Eating Trends - US - November 2019
Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Players – What You Need to Know
What’s Working
What’s Struggling
What to Watch

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Better for you Eating Trends - US - November 2019
Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – The Consumer
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What you need to know

The vast majority of consumers report eating foods they feel to be healthy at least some of the time, but opinions and attitudes on what a healthy diet is vary greatly. Brands making better-for-you claims need to stay on the pulse of trending diets, yet not lose sight of the tried-and-true, traditional ideas surrounding healthy eating. Brands can reach a wide audience with an overarching message of fresh, real ingredients, along with options curated to specific dietary concerns.

Definition

This Report assesses consumer attitudes and behaviors regarding foods positioned as healthy or better-for-you.

Not addressed specifically in this Report but discussed in their relationship to healthy food trends are topics relating to Free-from Foods – US, June 2019, Healthy Dining Trends – US, March 2019, and Weight Management – US, November 2018.

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