Cleaning in and Around the Home: Inc Impact of COVID-19 - UK - December 2020
Cleaning in and Around the Home: Inc Impact of COVID-19 - UK - December 2020

“Amidst the difficulties of the COVID-19 pandemic, household cleaning products have enjoyed a golden period. Consumers have been cleaning more to keep them safe from the deadly virus and in response to being at home more. However, once the vaccination program progresses and the threat dissipates later in 2021, cleaning frequency will reduce and people will look beyond germ-killing properties in their household cleaners. Brands have the opportunity to enhance ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary
Issues and Insights

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

The Market – Key Takeaways
Market Drivers

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – Key Takeaways
The Impact of COVID-19 on Consumer Behaviour
Time Spent Cleaning the Home
Time Spent Tending Outside Spaces
Changes in Cleaning Behaviours since COVID-19
Motivations for Cleaning the Home
Cleaning Behaviours
Sources of Cleaning Tips and Ideas
Attitudes towards Cleaning

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources, Abbreviations and Supporting Information