Attitudes towards Sports Nutrition: Inc Impact of COVID-19 - UK - August 2020
Attitudes towards Sports Nutrition: Inc Impact of COVID-19 - UK - August 2020

“While the COVID-19 lockdown has severely curbed exercise opportunities, the outbreak has sparked a keener interest in health and exercise that could open up opportunities for sports nutrition ahead. The economic downturn however poses a stark challenge in the short term, as the market faces intense competition from more affordable high-protein products and its core 16-34s users are expected to be among the worst hit.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
COVID-19 and Sports Nutrition
Issues and Insights

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

The Market – Key Takeaways
Market Size
Market Drivers

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – Key Takeaways
Impact of COVID-19 on Consumer Behaviour
Usage of Sports Nutrition Products
Where Sports Nutrition Products are Bought
Factors Influencing Purchase Choices
Behaviours Related to Sports Nutrition Products
Attitudes towards Sports Nutrition
High-Protein Food and Drink Usage
Attitudes towards High-Protein Food and Drink

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Companies and Brands – Key Takeaways
Market Share
Launch Activity and Innovation – Sports Nutrition
Launch Activity and Innovation – High-Protein Products
Advertising and Marketing Activity

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources, Abbreviations and Supporting Information
Appendix – Consumer