UK Beauty Online Market Report 2020
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Providing the most comprehensive and up-to-date information and analysis of the UK Beauty Online market including the behaviours, preferences and habits of the consumer.
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Online demand for beauty has surged in 2020 and Mintel predicts that value sales of beauty/grooming products through the channel will rise 24% to £1.9 billion in 2020. The channel was gaining popularity prior to the outbreak as it gives consumers more choice; 67% of online BPC shoppers say the channel gives them access to beauty/grooming brands that are not sold in stores. COVID-19 has fuelled growth in the online beauty market as it has significantly increased consumer comfort with buying beauty/grooming products via the channel, driving purchase frequency and volumes.
Written by Samantha Dover, a leading analyst in the Beauty & Personal Care sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Although growth in the online beauty market was strong prior to the COVID-19 outbreak, it was slowing as retailers were struggling to increase engagement with the channel. However, 2020 marked a turning point as online demand surged amidst disruption. Whilst a reluctance to visit physical stores and an eroded in-store experience will benefit online sales for some time, retailers can more fully take advantage of the new reliance beauty consumers have on the online channel.
Samantha Dover
Senior Retail Analyst
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
*databooks not available with UK B2B Industry reports.
Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.