“Korean beauty trends have benefited the women’s facial skincare category in recent years, with women reducing their use of makeup to show off their hard work. Although routines were streamlined in 2019, 2020 has seen a revival of cleansing and caring routines as heightened hygiene behaviours triggered by the pandemic have seen women cleanse more, while increased time spent at home has given women more time for their skincare ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – Key Takeaways
Market Size and Forecast
Market Segmentation
Channels to Market
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Key Takeaways
Impact of COVID-19 on the BPC Consumer
Facial Skin Concerns
Facial Cleansing Routines
Facial Caring Routines
Facial Skincare Usage Behaviours
Facial Skincare Purchase Drivers
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Brands – Key Takeaways
Market Share
Launch Activity and Innovation
Advertising and Marketing Activity
Brand Research
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
10th August 2022
“Product effectiveness is a key driver of research within facial skincare. Brands can emphasise benefits of using beauty tools or devices to enhance the efficacy of skincare regimes. Priorities around self-care also present an opportunity for brands in this space to foster rituals designed to support relaxation missions.” 
21st October 2020
“Whilst BPC performed well during the last recession, a COVID-19 downturn will create more challenges in the category as recovery will be impacted by reduced usage occasions, online growth and the rise of masstige. As a result, beauty success will look different this time around. Brands and retailers need to ...
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The impact of COVID-19 on the women’s facial skincare market
