“The decline in sales will be larger than anticipated following the onset of COVID-19 and subsequent recession. However, while most consumers are happy to retain their devices as long as possible, laptops in particular have become a near-essential item for many, creating a strong replacement market that will endure in the longer term. Dual-screen and foldable devices could bring new life to the tablet market, although price premiums will need ...
Report Price:
£1995.00 |
$2693.85 |
€2245.17
Download:
Search within report
Searching...
Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Issues and Insights
The Impact of COVID-19 on the Desktop, Laptop and Tablet Computers Sector
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Size, Segmentation and Forecast
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Desktop, Laptop and Tablet Ownership
Operating Systems on Desktops, Laptops and Tablets
Intent to Buy Desktop, Laptop and Tablet Computers
Important Factors when Upgrading
Attitudes towards Desktops, Laptops and Tablets
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Brands – What You Need to Know
Market Share
Launch Activity and Innovation
Brand Research
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
|
The impact of COVID-19 on sales of desktop, laptop and tablet computers in 2020 and beyond.
