“Since the COVID-19 outbreak, the drinks industry has faced unprecedented challenges while also glimpsing unexpected opportunities as consumers embrace new drinking habits and as associations between health and diet strengthen. However, economic uncertainty will drive consumers to price-oriented purchasing behaviours, meaning that it will be vital for brands to emphasise their unique value and persuade them to be worth that extra spend.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Brand Leaders – What You Need to Know
Brand Usage
Brand Preference
Brand Differentiation
Satisfaction and Recommendation
Brand Personality – What You Need to Know
Trust and Quality Leaders
Value Leaders
Innovation Leaders
Ethics Leaders
Taste and Refreshment
Lifestyle and Drink Purchases – What You Need to Know
Lifestyle Impacts on Shopping Behaviours
Health in a Bottle
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
Appendix – Brands Covered
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The impact of COVID-19 on consumer behaviour and how it will influence what consumers are looking for from brands.
