“Fashion retailers are facing unprecedented times and will be one of the hardest hit retail sectors as consumer shopping behaviour has altered drastically to reflect changes in lifestyles during the COVID-19 lockdown. Even when fashion stores reopen, people's lives are unlikely to return to full normality with social distancing transforming the way people shop for fashion in the short-term. Demand for womenswear will remain stunted in the medium-term as ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Size and Forecast
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
What They Buy
How They Shop
Where They Shop
Purchase Drivers when Buying Womenswear
Motivations for Buying New Clothes
Attitudes towards Womenswear
Interest in Innovations
Clothes Shopping Behaviour
CHAID Analysis
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Brands – What You Need to Know
Launch Activity and Innovation
Advertising and Marketing Activity
Brand Research
Space Allocation
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
Appendix – Market Size and Forecast
29th April 2020
“While many of the large fashion retailers reacted to the Covid-19 lockdown by shutting down their online sites, closing warehouses and halting production and cancelling future orders, smaller fashion businesses and independents have showed that they are able to be more agile and flexible and adapt to the crisis.”
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The impact of COVID-19 on consumer behaviour and shopping for womenswear.
