UK Beauty Influencers and Educators Market Report 2022
£ 2,195 (Excl.Tax)
When purchasing 2 reports
When purchasing 3 reports
When purchasing 4+ reports
£ 2,195 (Excl.Tax)
The UK Beauty Influencers and Educators report identifies consumer attitudes towards beauty and grooming advice, pre-purchase research, and behaviours on social media in the UK. This market report covers the market size, market forecast, market segmentation and industry trends for the Beauty Influencers and Educators market in the UK.
Rising inflation will emphasise the need for pre-purchase research in BPC, as consumers who are financially stretched will want to ensure the money they spend it worthwhile. Services that recommend value alternatives to prestige products will be highly valued as consumers look for ways to save money.
There seems to be a lack of understanding, or confidence, in product application in the BPC category. However, there is an opportunity to build on this through the use of technology, for example enabling users to identify relevant products via facial recognition tools.
A threat within the beauty influencers’ and educators’ remit is a lack of trust in beauty and grooming advice. Brands and retailers can partner with experts in BPC, given the high levels of trust in professionals, to help translate browsers into buyers.
There is an opportunity to bring digital tools, such as diagnostic or AR/VR technologies, into stores, as the adoption of a hybrid approach to digital and physical retail will cater for all consumer needs. Experts can be on hand to talk users through the process of how to use these tools, and support consumers in trialling different products.
Read on to discover more details or take a look at all of our UK Beauty and Personal Care market research
Products: Haircare, fragrances, facial skincare, body skincare, colour cosmetics, beauty accessories, electronic beauty devices.
Brands: Garnier, FaceGym, Selfridges, The Ordinary, Charlotte Tilbury, Superdrug, Paco Rabanne, Cerave, Prada, Boots, Apoterra Skincare, Olaplex, Soap and Glory, Fenty Beauty.
This report, written by Maddie Malone, a leading analyst in the Retail sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
An income squeeze will accentuate the role of pre-purchase research, and create opportunities for services that offer advice around value alternatives to prestige products. Trust in sources of beauty/grooming advice is evolving as medical professionals gain a greater voice. Moving forward, the store will remain an important touchpoint, but retailers and brands can adopt a hybrid approach to BPC education as digital will remain significant.
Maddie Malone
Beauty and Personal Care Analyst
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
*databooks not available with UK B2B Industry reports.
Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.