Major Domestic Appliances: Inc Impact of COVID-19 - UK - April 2020
Major Domestic Appliances: Inc Impact of COVID-19 - UK - April 2020

“The market actually recovered momentum in 2019; however, the adverse impact of COVID-19 will put an end to this. While the majority of purchases are triggered by necessity, sales are nonetheless set to fall 11% in 2020 as stores are closed, housing transactions fall and elements of demand are limited to essential purchasing. The exodus from the high-street will catalyse the growth in online purchasing, particularly among older consumers; but ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Impact of COVID-19 on Major Domestic Appliances
Issues and Insights

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

The Market – What You Need to Know
Market Size and Forecast
Market Segmentation
Channels to Market
Market Drivers

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – What You Need to Know
What They Buy
Brands Purchased
Channel of Purchase
Triggers to Purchase
Purchase Drivers
Shopping Behaviours for Major Domestic Appliances
Environmental Concerns
Attitudes towards Major Domestic Appliances

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Companies and Brands – What You Need to Know
Competitive Strategies
Launch Activity and Innovation
Advertising and Marketing Activity
Brand Research

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources, Abbreviations and Supporting Information
Appendix – Market Size and Forecast