“COVID-19 has opened up a number of opportunities for brands to tap into the ‘next normal’. In the short term, people may be seeking familiarity and comfort from the food they eat and the brands they recognise, but it is crucial that brands use this time to create longer-term opportunities including helping to promote a more holistic healthy lifestyle, and asserting a value-led proposition to help differentiate from lower priced ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Brand Leaders – What You Need to Know
Usage
Preference
Trust
Satisfaction and Recommendation
Differentiation
Brand Personality Traits – What You Need to Know
Innovation
Value
Premium
Taste
Hot Topics in Food – What You Need to Know
Natural
Health and Wellness
Indulgence and Comfort
Ethics
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
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The impact of COVID-19 on consumer behaviour and how it will influence what consumers are looking from food brands
